Samsung Electronics’ abandonment of the Galaxy Note 7 due to safety concerns will likely touch off a turf war among Android Smartphone makers, analysts said, presenting them a rare opportunity to gain share but with less room for archrival Apple Inc. Consumers tend to commit to their choice between Apple’s iOS operating system for smartphones and Google’s Android, leaving Samsung’s fellow Android manufacturers such as LG Electronics and Alphabet Inc’s Google in prime position to strike. Both have newly released phones.
Samsung announced the recall of 2.5 million Note 7s in early September following numerous reports of the phones catching fire. Recently, the South Korean tech giant that has long dominated the premium market pulled the plug on the $882 device in what could be one of the costliest product safety failures in tech history. The news is a boon for Google, which last week announced a new line of Pixel smartphones, plunging the company into the hardware market that it has previously left to manufacturers such as Samsung. Samsung’s retreat will prompt consumers to take a closer look at Google’s phones.